NEW YORK – June 14, 2018 – Linkwell Health, a leading technology-enabled content marketing company focused exclusively on healthcare, announced that John Costello, former President–Global Marketing & Innovation at Dunkin’ Brands, has joined the Linkwell Consumer Marketing Advisory Board.
John has more than 30 years of experience in consumer products and services, retail and technology. He has spent his career helping companies drive innovation and navigate high change environments, from start-ups to $70 billion companies. He currently serves as CEO of Costello Ventures/Bottom Line Branding since retiring as President – Global Marketing and Innovation of Dunkin’ Brands (the parent company of Dunkin Donuts and Baskin Robbins). He previously served as Executive Vice President of The Home Depot, Chief Global Marketing Officer of Yahoo!, Senior VP of Pepsi-Cola USA, CEO of MVP.com and President of Nielsen Marketing Research US. He began his career at Procter & Gamble and rose to lead all advertising and marketing for P&G’s Beauty Care Division.
Costello has been recognized as one of the most influential and innovative executives by numerous organizations, one of the Top 10 Merchants by DSN Retailing Today and was elected to both the Chief Marketing Officer Hall of Fame and Retail Advertising Hall of Fame. He has significant governance experience, serving as a current or past director of Ace Hardware, Quaker Oats, The Bombay Company, American Film Institute, Ring, Inc. (which was recently acquired by Amazon), GroundTruth, Inc. and Yellowstone Forever, and as an Advisor to Untuckit and WinView Games. Costello is also past Chairman of the Mobile Marketing Association, the Association of National Advertisers and the Advertising Council.
“John was behind some of the most successful marketing campaigns in the country including “America Runs on Dunkin”, “Fighting Cavities is the Whole Idea Behind Crest”, and “You Can Do It. We Can Help.” at The Home Depot. His experience building brands that consumers love is so invaluable in healthcare right now,” said Chris Hessler, Linkwell’s CEO. “We are grateful to have his marketing insight and guidance as we grow and build solutions to help our clients drive their world-class brands.”
“Linkwell understands the importance of reaching consumers where they are, whether it’s through web, mobile, and/or social, but more importantly, they know true engagement success starts with smart and empowering content,” said Costello. “I’m thrilled to play a role at Linkwell Health as they continue to change the engagement game, while creating and retaining raving fans.”
Costello joins an esteemed group of brand and consumer marketing veterans that have been brought together to form the Consumer Marketing Advisory Board. Members come from brand powerhouses including General Motors, Ford Motor Company, General Mills, LifeLock, Procter & Gamble, and VMWare. Linkwell formed the Board to help advance consumerism in healthcare. The board serves a critical function by providing a platform for members to share their expertise, best practices and strategies that help Linkwell clients achieve their consumer engagement goals.
About Linkwell Health
Linkwell Health creates world-class editorial, marketing, and technology solutions to help health plans and health services companies better engage consumers. The company designs, develops, and delivers its best-in-class health and wellness content across all platforms: web, email, mobile, social, video, and print. Linkwell Health’s solutions drive empowerment and engagement for clients, while simultaneously educating and inspiring consumers to own their health. For more information about Linkwell Health, visit www.linkwellhealth.com.