Linkwell Health expands relationship with Independence Blue Cross to engage Medicare audience

NEW YORK, NY – April 24, 2017 - Linkwell Health, a technology-enabled content marketing company serving health plans and wellness companies, is proud to announce an expansion of the company’s vendor relationship with Independence Blue Cross (Independence) to increase engagement of Independence’s Medicare audience.

Linkwell Health will create and fulfill Independence’s Update, a regular newsletter that reaches more than 100,000 Medicare members. This new contract enhances the current collaboration between the two companies, which provides print and digital communications focused on individual consumers and has increased website traffic by 228 percent.

“Independence seeks to partner with best-in-class organizations and thought leaders to engage our members and empower them to live well,” says Daphne Klausner senior vice president of senior markets at Independence. “Linkwell Health is an invaluable digital content partner, and we’re pleased to expand our relationship with them to encompass our valued Medicare members.”

Linkwell Health recognizes the ever-changing challenges health plans and wellness companies have when communicating with Medicare audiences and has launched a set of solutions specifically targeted to engage and improve health outcomes for these consumers.

“Independence provides an exceptionally innovative healthcare experience for its members and we are honored that they have chosen Linkwell to enhance its communication to its Medicare audience,” says Chris Hessler, the chief executive officer at Linkwell Health.

Linkwell Health has also been a digital partner to Independence in the creation, marketing, and administration of several communication initiatives, including: The Good Living App, Independence Live, and the BabyBlueprints program.


About Linkwell Health

Linkwell Health creates world-class editorial, marketing, and technology solutions to help health plans and wellness companies—no matter their size— better engage their customers. We design, develop, and deliver our best-in- class health and wellness content across all platforms: web, email, mobile, social, and print. Our solutions drive engagement and activation for our clients, while simultaneously educating and inspiring consumers to live healthier, happier, fuller lives. For more information: http://linkwellhealth.com/