SilverSneakers.com/blog wins Pearl Award for Digital Content Marketing Excellence
NEW YORK and FRANKLIN, Tenn., Dec. 13, 2017 (GLOBE NEWSWIRE)—Tivity Health, Inc. (NASDAQ:TVTY), the leading provider of fitness and health improvement programs for older adults, and Linkwell Health, the leading digital content marketing company serving health organizations, took home top honors for their digital health engagement program, winning the gold award for Best Overall Content Solution at the 2017 Pearl Awards on December 7. The Pearl Awards recognize and reward exceptional content marketers and companies that are demonstrating creativity, innovation, and best-in-class results.
In 2016, Tivity Health partnered with Linkwell Health and global digital agency Isobar to transform the consumer experience and increase awareness of SilverSneakers through our social media presence and broader marketing strategy. Central to the strategy was building an editorial destination that provides compelling, relevant content, and ultimately positions SilverSneakers as the number-one fitness and health authority for active adults ages 60 and over. The Linkwell team combined study-based, expert-backed service journalism with social media expertise to create a dynamic publishing rhythm that has more than quadrupled the website visits and Facebook likes for SilverSneakers in a matter of months during 2017.
“Today’s seniors are vibrant and active and are eager to find ways to improve their lives—and they are looking for this information digitally and on social media,” said Donato Tramuto, CEO, Tivity Health. “Our vision is to use these channels to deepen the connection that our members have with the SilverSneakers brand and to provide them with more resources to improve their daily lives. With the outstanding leadership of our Chief Experience Officer Paul Wimer and Senior Vice President Janet Calhoun, Linkwell has been a best partner to help achieve this vision.”
“We are honored to have the SilverSneakers program recognized from among 170 of the top global brands,” said Chris Hessler, Chief Executive Officer, Linkwell Health. “Partnering with our clients to design and deliver innovative digital engagement programs that motivate members to live happier and healthier lives is our most important priority—being honored exemplifies this work and our partnership. Bill Phillips, our Editor in Chief and the National Magazine Award–winning former editor-in-chief of Men’s Health, really understands the art and science of creating smart and empowering content and then optimizing it in a way that positively drives engagement.”
The Pearl Awards are presented by The Content Council, the premier nonprofit organization representing content marketers globally. The organization recognizes and rewards exceptional content marketers and companies that are demonstrating creativity, innovation, and best-in-class results. Content marketers representing nearly 170 brands across the globe define the list of finalists for the 2017 Pearl Awards, the longest running content marketing awards program in the United States.
About Tivity Health
Tivity Health, Inc. is a leading provider of fitness and health improvement programs, with strong capabilities in developing and managing network solutions. Through its existing three networks, SilverSneakers®—the nation’s leading fitness program for older adults, Prime® Fitness, and WholeHealth Living™, Tivity Health is focused on targeted population health for those 50 and over. With more than 14.5 million Americans eligible for SilverSneakers, over 10,000 fitness centers in the Prime Fitness Network, and more than 25 years of clinical and operational expertise in managing specialty health benefits and networks, including chiropractic services, physical therapy, occupational therapy, speech therapy, acupuncture, massage and complementary and alternative medicine (CAM) services, the Company touches millions of consumers across the country and works directly with hundreds of healthcare practitioners and many of the nation’s largest payers and employers. To learn more, visit tivityhealth.com.
About Linkwell Health
Linkwell Health creates world-class editorial, marketing, and technology solutions to help health plans and health services companies better engage consumers. The company designs, develops, and delivers its best-in-class health and wellness content across all platforms: web, email, mobile, social, video, and print. Linkwell Health’s solutions drive empowerment and engagement for clients, while simultaneously educating and inspiring consumers to own their health. For more information about Linkwell Health, visit www.linkwellhealth.com.
About the Content Council
Now in its third iteration, The Content Council is the premier nonprofit organization representing content marketers globally. As the definitive resource for content marketing insights and thought leadership, the Council is focused on promoting the growth and vitality of this dynamic marketing discipline. It’s also an excellent resource for connecting brand marketers with the best content agency to meet their specific needs. Through creativity and strategy, the Council’s members build content programs that deliver results. The first Pearl Awards were held in 2004 in Chicago to celebrate the best-in-class custom publishing. They have since been universally recognized as the industry standard bearer for content marketing awards and are held in New York City every year. To learn more, visit thecontentcouncil.org
Isobar is a global full-service digital marketing agency, driven by the purpose to deliver borderless ideas enabled by technology, to transform businesses and brands and people’s lives. It has over 6,000 digital pioneers in more than 85 locations worldwide. Isobar won over 250 awards in 2016, including 19 Agency of the Year titles and Asia-Pacific Digital Network of the Year for the fifth time in the past six years. Key clients include adidas, Coca-Cola, Enterprise Rent-A-Car, Google, GM, Huawei, LEGO and P&G. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc. www.isobar.com.
Tivity Health, Inc.