Drive Positive Health Plan Perception with a Valuable Engagement Experience

Partner’s Goal
Begin to build a digital relationship with members beyond just trying to find in-network doctors and benefits information.

Our Solution
Reached digitally active members with an email that included important plan information, exclusive offers and intriguing healthy content to activate click-throughs to health plan’s website.

The Results

11% increase
in click-through rate; significantly higher than the average email click-through rate

16% more
members rated their health plan as excellent/very good versus the control group