ER Utilization Education

Partner’s Goal
Educate members on non-emergency options for after-hour care.

Our Solution
Created an intuitive “To the ER or not?” poster that was available digitally and also included in the health plan’s printed newsletter.  The easy to use decision tree helped members understand which emergencies should be treated at the ER and which could receive the same service even faster at an after-hour care option.

The Results

8% increase
in awareness of what to do in an emergency