Linkwell Health Activate Blog

Tuesday, January 5, 2021

How to Connect with Today’s Tech-Savvy Seniors

A silver-haired man baking biscuits in an apron — and little else. A grandma throwing her walker into the pool. A gaggle of septuagenarians flipping the bird at the camera. This saucy TikTok video from the senior influencers at Retirement House is just 21 seconds long, but it’s raked in 15 million views. It’s also just one of many examples that obliterates the stereotype of tech-fearful older adults.

Tuesday, May 25, 2021

4 AEP Opportunities That Medicare Advantage Plans Can’t Afford to Ignore

Which came first: The satisfied member or the highly rated Medicare plan?

Answer: Yes.

New research from GHG Advisors reveals how the two work hand in hand. Satisfied members grade plans favorably—driving up Star ratings—and plans with higher Star ratings have happier members and far lower switch rates.

In fact, says GHG, plans rated between 2.5 and 3.5 Stars have nearly double the switch rate of a 4-Star plan, 20% versus 11%. That number continues to fall at 4.5 Stars (9%) and 5 Stars (7%).

Monday, October 19, 2020

How to Succeed at OEP: A 5-Step Plan for Medicare Advantage Plans

Let’s start with a cautionary tale—and, yes, it has everything to do with OEP.

You’ve just purchased the Bentley of home security systems: streaming video, motion-activated lights, a web of lasers that an intruder would have to shimmy under like you see in those heist movies, the works.

The monthly fee is hefty—and switching from your old provider was annoying—but as the sales guy said: Bentleys don’t come at Honda prices.

Month one: The thing never goes off. But why would it? You live in a safe neighborhood.

Tuesday, May 26, 2020

7 Ways COVID-19 Will Transform Healthcare for the Better

How’s this for an indefensible position: The 1918 Spanish flu was good for public health.

Yes, the pandemic hit a weak and weary global population just as World War I was ending, killing 50 million people worldwide. But it also changed healthcare forever—for the better.

The modern era of epidemiology was born, for example, as researchers raced to understand how infectious disease spreads person to person.