We Create
Healthy Change

Linkwell inspires consumers to make
healthier choices. We work with health plans
and better-for-you brands to deliver our
unique marketing solutions.

What We Do

Linkwell is a technology-enabled content marketing company that has grown quickly to serve 20 million consumers. Linkwell generates recurring subscription revenue from health plans and advertising revenue from CPG companies by:

Engaging members with a unique combination of quality content and healthy coupons

Reducing costs by improving member behavior and administrative spending

Improving revenue by activating and retaining high-value members

Let's Get Started

Call today to find out how our innovative products can help engage more members

Email: info@linkwellhealth.com

Phone: (781) 474-5600

Health Plans

Engaged members, measurable results

Create healthy behaviors

Linkwell partners with America’s top health plans to create a comprehensive consumer engagement platform that integrates actionable content with valuable coupons—a unique combination that empowers people to improve their well-being while also enriching their membership experience. Linkwell's network of 17 plan partners that cover a combined 90 million lives.

78%

of members say a coupon is a good reason to try a healthy brand

97%

of members want to eat healthier

3 in 4

members agree the HealthyOptions mailer made me consider healthier choices

Nolan Kelly

Health Plan Sales

Email: nkelly@linkwellhealth.com

Phone: (781) 474-5612

Brands

Introduce your products to
health-conscious consumers

Better-For-You marketing solutions

Better-For-You brands partner with Linkwell for marketing solutions that work. They use our premium network—we reach millions through our health plan direct mailings, websites, microsites, e-mails, and mobile apps—to deliver valuable coupons and healthy-brand messages that activate new customers.

Linkwell secures healthy coupons from more than 50 healthy brands.

68%

of members feel good about a product endorsed by their health plan

73%

of members will try a new brand if there's a coupon

80%

of members plan to use a Linkwell coupon

Advertise with Linkwell

Learn more about Linkwell's unique and targeted distribution network.

Email: advertise@linkwellhealth.com

Phone: (781) 474-5607

Our Products

Turnkey tools to connect with consumers

Linkwell delivers in print, mobile and online

Linkwell creates best-in-class content, powered by our Linkwell Management System, a highly scalable software platform that creates, curates, and distributes content and coupons across a variety of formats, including: Web, Print, Mobile, and Email. Our content can be created for general audiences, or through life-stage and disease-state filters.

Chris Hessler

Product Inquiries

Email: chessler@linkwellhealth.com

Phone: 781-504-5462

Team

Linkwell Health is led by a veteran team
of proven industry leaders.
Executive Team: 
Gregg Michaelson - Chief Executive Officer

Gregg Michaelson

Chief Executive Officer

Gregg Michaelson

Chief Executive Officer

Gregg has 20 years of sales and marketing leadership experience in the health and wellness space. His teams have consistently engaged consumers through digital and print, and have served clients through smart partnerships and creative initiatives. 
 Before joining Linkwell, Gregg was president of Integrated Marketing and Sales and chief marketing officer of Rodale Inc., growing international brands such as Men’s Health, Women’s Health, Prevention, and Runner’s World into category leaders. Gregg earned an MBA from the Stern School of Business at New York University, and a BA from the University of Michigan.
Ben Gardner - Founder / President

Ben Gardner

Founder / President

Ben Gardner

Founder / President

Ben founded Linkwell Health in 2007 with the mission of developing simple, meaningful ways to engage and empower consumers to promote healthier lifestyles. Ben’s 20+ years of experience spans both the healthcare and marketing services sectors, working primarily in start-up and early stage businesses. Ben was Vice President of Sales for 10 years at Imagitas, a marketing services company reaching the new mover market through an exclusive relationship with the U.S. Postal Service. Ben also led ParentSource (a successful couponing and sampling partnership with McDonalds) and DriverSource (a direct marketing program in partnership with state DMVs). Ben’s earlier career was focused on healthcare, working for companies including Stryker Medical (medical devices) and HPR (clinical software). Ben is a graduate of Bentley University with a BA in Marketing.
Sean Nolan - Chief Operating Officer

Sean Nolan

Chief Operating Officer

Sean Nolan

Chief Operating Officer

Sean has been developing multimedia products and directing the operations that create and support them for more than 15 years. He oversees the teams that manage Linkwell's product development, marketing, research, client services, production, IT, and general business operations. Sean has 25 years of experience in consumer publishing, specializing in building new products or improving existing ones --- whether for startups or large media companies. Prior to Linkwell, Sean was VP/GM of Rodale Digital, where he helped direct the company's drive into digital and rapid audience development. He is a graduate of Northwestern University's Medill School of Journalism.
Bill Stump - Senior Vice President, Product and Marketing Solutions

Bill Stump

Senior Vice President, Product and Marketing Solutions

Bill Stump

Senior Vice President, Product and Marketing Solutions

Bill directs Linkwell Health's Product Development and Marketing teams. He has over 20 years' experience in consumer publishing with some of the world's top health and wellness brands: Men's Health, Prevention, and Women's Health. Prior positions include SVP, Editorial Director for Prevention and prevention.com; VP, Editorial Director, Rodale International, VP Brand Director, Men's Health; VP New Product Development, Rodale, and founding Editorial Director, Women's Health. He is a graduate of Ohio Wesleyan University with a BA in Journalism and History.
Tony DiFilippo - Senior Vice President, Brand Sales

Tony DiFilippo

Senior Vice President, Brand Sales

Tony DiFilippo

Senior Vice President, Brand Sales

Tony leads Linkwell's team in partnering with top CPG brands and retailers. Tony has 15+ years of experience working with leading marketers to develop customized consumer promotions. Prior to Linkwell Tony was the VP of Sales for Publications International, creating integrated marketing solutions and leading business development with clients. He is a graduate of St. Xavier University and has an MBA from DePaul University Kellstadt School of Business.
Bob Dudley - Chief Financial Officer

Bob Dudley

Chief Financial Officer

Bob Dudley

Chief Financial Officer

Bob brings to Linkwell Health more than 20 years experience as CFO in both publicly traded and venture-backed emerging-growth companies. As a founding CFO partner at Venture Advisors, he has been instrumental in securing capital and driving scalable best-in-class business practices and standards for a broad range of venture backed companies since 2004. Prior to Venture Advisors, Bob served as CFO of Inso Corporation, a $70 million publicly traded enterprise Software Company. He also had a successful career at Data General, where he was CFO of a $625 million multi-national operating division. Bob began his career at Johnson & Johnson as an M&A Analyst. He holds an MBA from Suffolk University and is a graduate of the University of Massachusetts, Lowell.
Board of Advisors: 

Richard Thaler, Ph.D.

Director of Decision Research at the University of Chicago's Graduate School of Business

Richard Thaler, Ph.D.

Director of Decision Research at the University of Chicago's Graduate School of Business

Widely regarded as the father of behavioral economics, Richard is the author of the bestseller Nudge: Improving Decisions about Health, Wealth, and Happiness. He is co-director of the National Bureau of Economic Research project on behavioral economics. Prior to joining the Chicago faculty in 1995, he worked as a research economist for the Center of Naval Analyses.

David Katz, M.D., M.P.H., F.A.C.P.M., F.A.C.P

Medical Director, Yale University Prevention Research Center

David Katz, M.D., M.P.H., F.A.C.P.M., F.A.C.P

Medical Director, Yale University Prevention Research Center

Dr. Katz is a renowned authority on nutrition, weight management, and the prevention of chronic disease, and a recognized leader in patient-centered care. He is a board-certified specialist in internal medicine and preventive medicine/public health. He is the principal inventor of the Overall Nutritional Quality Index utilized in the NuVal™ nutrition guidance program.

Jeff Oxendine

Associate Dean for Public Health Practice, UC Berkeley

Jeff Oxendine

Associate Dean for Public Health Practice, UC Berkeley

Jeff is Founder and Director of the Center for Health Leadership. Prior to joining UC Berkeley, Jeff held senior administrative positions in leading hospitals and medical groups including Partners Healthcare System, Brigham and Women’s Hospital, Bay Imaging Consultants Medical Group, and Alta Bates Medical Center.

Kenneth Thorpe, Ph.D.

Executive Director, Partnership to Fight Chronic Disease

Kenneth Thorpe, Ph.D.

Executive Director, Partnership to Fight Chronic Disease

Dr. Thorpe is Chair of the Department of Health Policy & Management, Rollins School of Public Health, at Emory University in Atlanta. He also co-directs the Emory Center on Health Outcomes and Quality. He is a frequent advisor to national policymakers on healthcare reform, specifically on alternatives for providing health insurance to the uninsured.

Gene Miller

Healthcare Executive

Gene Miller

Healthcare Executive

Gene has more than 30 years’ experience bringing innovative solutions to health plans in the United States. That experience has included leading organizations in care management, disease management, medical management software, infusion therapy, and outpatient surgery, as well as offsite clinical care. Business experience has spanned early stage development to running a publicly traded company.

Paul Nezi

Healthcare Executive

Paul Nezi

Healthcare Executive

With more than 40 years of experience in managed healthcare, technology, and service industries, Paul brings an extensive background in strategic planning, operations analysis, and general management. His career has included senior executive positions at Anthem BlueCross BlueShield of Virginia (Wellpoint) and ChoiceCare (Humana). Paul has a BA from Bucknell and an MBA from Wharton.

Ken Linde

Healthcare Executive

Ken Linde

Healthcare Executive

Ken brings healthcare leadership experience ranging from academic analyst to government regulator to health plan and wellness company CEO (Destiny Health, Principal Health Care). He has been involved with management, development, and operation of HMOs, PPOs, and other health delivery systems. Ken has an MPH from the University of Pittsburgh’s School of Public Health.

Alan Roth

CEO, Marsh Inc.

Alan Roth

CEO, Marsh Inc.

Alan brings over three decades of global business management and organizational leadership experience from Procter & Gamble, where he held executive positions in North America, Japan, and Europe. Alan also led two start-ups, serving as CEO of Microdyn, a global water purification company, and as COO of dunnhumbyUSA. He received his BS in marketing from Ashland University in Ohio.

Al Lewis

President, Disease Management Purchasing Consortium

Al Lewis

President, Disease Management Purchasing Consortium

Al is co-author of The Next Generation of Disease Management. He is consistently ranked #1 in the field by Managed Healthcare Executive. The Health Industries Research Co.’s 9th Annual Report on the Disease Management and Wellness Industries states that DMPC is “considered the national leader in analyzing care management outcomes.”

Nancy Zigerelli

Market Research Executive

Nancy Zigerelli

Market Research Executive

Nancy has 30 years’ experience as a marketing and market research executive. As Research Manager at Procter & Gamble, she pioneered numerous research advances and led the global rollout of these initiatives. She has served on the Board of Trustees of the Management Science Institute, the Advertising Research Foundation, and the Tomorrow Fund.
Board of Directors: 
Alex Finkelstein - General Partner, Spark Capital

Alex Finkelstein

General Partner, Spark Capital

Alex Finkelstein

General Partner, Spark Capital

Alex Finkelstein led Spark’s investments in 5min Media (acquired by AOL), 8D World, Altius Education, Linkwell, peerTransfer, and OnSwipe. Prior to joining Spark, Alex created and sold a number of TV shows and Internet properties. He has held senior positions with several VC firms. Alex has a BA in political science from Middlebury College.
Ben Gardner - Founder / President

Ben Gardner

Founder / President

Ben Gardner

Founder / President

Ben founded Linkwell Health in 2007 with the mission of developing simple, meaningful ways to engage and empower consumers to promote healthier lifestyles. Ben’s 20+ years of experience spans both the healthcare and marketing services sectors, working primarily in start-up and early stage businesses. Ben was Vice President of Sales for 10 years at Imagitas, a marketing services company reaching the new mover market through an exclusive relationship with the U.S. Postal Service. Ben also led ParentSource (a successful couponing and sampling partnership with McDonalds) and DriverSource (a direct marketing program in partnership with state DMVs). Ben’s earlier career was focused on healthcare, working for companies including Stryker Medical (medical devices) and HPR (clinical software). Ben is a graduate of Bentley University with a BA in Marketing.
Gregg Michaelson - Chief Executive Officer

Gregg Michaelson

Chief Executive Officer

Gregg Michaelson

Chief Executive Officer

Gregg has 20 years of sales and marketing leadership experience in the health and wellness space. His teams have consistently engaged consumers through digital and print, and have served clients through smart partnerships and creative initiatives. 
 Before joining Linkwell, Gregg was president of Integrated Marketing and Sales and chief marketing officer of Rodale Inc., growing international brands such as Men’s Health, Women’s Health, Prevention, and Runner’s World into category leaders. Gregg earned an MBA from the Stern School of Business at New York University, and a BA from the University of Michigan.

Richard Chadderton

Vice President, Corporate Strategy, WellPoint

Richard Chadderton

Vice President, Corporate Strategy, WellPoint

Richard Chadderton joined WellPoint in April 2011 and serves as Vice President, Corporate Strategy. In this role, he is responsible for leading the team that develops, enables and monitors the long-term strategic plan for WellPoint as well as leading efforts focused on the development of new businesses that extend beyond WellPoint’s core business models today. In addition he has overall responsibility for WellPoint’s International strategy and China. Prior to joining WellPoint, Richard was mostly recently Vice President of Corporate Strategy at Pfizer Inc and previously served as Vice President of the Portfolio & Decision Analysis Group at Pfizer Inc. In these roles he was responsible for Corporate Strategic planning as well as providing portfolio management and resource allocation support across the enterprise. Before Pfizer, Richard trained in Medicine and Surgery in the UK, is a Fellow of the Royal College of Surgeons and holds an MBA.

Peter Grua

Partner, HLM Venture Partners

Peter Grua

Partner, HLM Venture Partners

Peter is a Partner of HLM Venture Partners where he has been investing in the health care industry since 1992. His recent venture investment activity has been focused on health care services and health care information technologies. Peter is currently a director of Medicalis, Nordic Consulting, and Silverlink Communications. He also serves as a director of two public companies: Health Care REIT (NYSE) and The Advisory Board Company (NASDAQ). Prior to joining HLM, Peter was a Managing Director of Alex. Brown & Sons, where he directed research in the health care services and managed care industries. Previously, he was a research analyst at William Blair & Company and a strategy consultant at Booz Allen Hamilton. Peter received an AB from Bowdoin College and an MBA from Columbia University.

Chris Hessler

Executive Chairman

Chris Hessler

Executive Chairman

Chris has spent 25 years as a serial entrepreneur. He co-founded two successful companies prior to investing in Linkwell: On Target Media (a healthcare marketing services company) and Imagitas (acquired by Pitney Bowes in 2005 for $265MM). Chris began his career at Procter & Gamble’s Healthcare Division. He earned a BA from Dartmouth with honors.