The problem is growing at an epidemic rate. It is difficult to modify lifestyle behaviors. The need for guidance is critical. The time to provide it is now.

% Incidence of Obesity by State: 1980-2009

19901991199219931994199519961997199819992000200120022003200420052006200720082009
Source: Centers for Disease Control
  • Adult obesity has more than doubled since 1980.
  • Childhood obesity has more than tripled over the same span.
  • No plan, brand or retailer can address this challenge alone.
  • Need new ways to engage members to promote positive behavioral change.

The solution is Linkwell.
Turnkey engagement programs that inspire healthier decisions.

Quarterly customized mailer with valuable offers and simple recipes and tipsCustomized letters from health planSeasonally relevant letter engages individualHigh-value coupons for better-for-you brands promote trial and usageSimple tips and recipes make it easy to achieve positive changesOnline programs target specific lifestyle segments

  • Fast-growing, powerful engagement networks that drive positive lifestyle changes. Cumulative circulation to exceed 10 million in 2011.
  • Proven engagement strategies, a rapidly-expanding range of services and measurable results.
  • Turnkey, customized programs that provide members with valuable offers for better-for-you brands and easy-to-follow guidance. A perfect combination that leads to achievable results.