Linkwell Health collaborates with health plans, better-for-you brands, and retailers to inspire consumers to make healthier choices.
Linkwell Health is the better-for-you marketing company. We operate at the intersection of health plans, better-for-you brands, grocery retailers, and drugstores to inspire consumers to make healthier choices.
Linkwell partners with America’s top health plans to create
a comprehensive consumer engagement platform that integrates actionable content with valuable coupons—a unique combination that empowers people to improve their well-being while also enriching their membership experience.
Linkwell Health provides better-for-you marketing for America’s better-for-you brands. They use our premium network—we reach millions through our health plan direct mailings, websites, microsites, e-mails, and mobile apps—to deliver valuable coupons and healthy-brand messages that activate new customers.
Linkwell partners with America’s largest retailers to help them become whole-health destinations. Our premium targeted network, health and wellness content, and better-for-you coupons enable grocers to attract more customers.
Gregg has 20 years of sales and marketing leadership experience in the health and wellness space. His teams have consistently engaged consumers through digital and print, and have served clients through smart partnerships and creative initiatives.
Before joining Linkwell, Gregg was president of Integrated Marketing and Sales and chief marketing officer of Rodale Inc., growing international brands such as Men’s Health, Women’s Health, Prevention, and Runner’s World into category leaders. Gregg earned an MBA from the Stern School of Business at New York University, and a BA from the University of Michigan.
Ben founded Linkwell Health in 2007 with the mission of developing simple, meaningful ways to engage and empower consumers to promote healthier lifestyles. Ben’s 20+ years of experience spans both the healthcare and marketing services sectors, working primarily in start-up and early stage businesses. Ben was Vice President of Sales for 10 years at Imagitas, a marketing services company reaching the new mover market through an exclusive relationship with the U.S. Postal Service. Ben also led ParentSource (a successful couponing and sampling partnership with McDonalds) and DriverSource (a direct marketing program in partnership with state DMVs). Ben’s earlier career was focused on healthcare, working for companies including Stryker Medical (medical devices) and HPR (clinical software). Ben is a graduate of Bentley University with a BA in Marketing.
Sean has been developing multimedia products and directing the operations that create and support them for more than 15 years. He oversees the teams that manage Linkwell's product development, marketing, research, client services, production, IT, and general business operations. Sean has 25 years of experience in consumer publishing, specializing in building new products or improving existing ones --- whether for startups or large media companies. Prior to Linkwell, Sean was VP/GM of Rodale Digital, where he helped direct the company's drive into digital and rapid audience development. He is a graduate of Northwestern University's Medill School of Journalism.
John has built and managed highly successful sales organizations for over 20 years in the publishing and promotions industries. He specializes in start ups and has built and led sales teams at major magazine companies like Ziff Davis, Rodale, Wenner Media, Conde Nast and Hearst, including Food Network Magazine, which was awarded Launch of the Year and Magazine of the Year under his leadership.
Most recently, John was EVP at Synergistic Marketing, a magazine-based FSI network, where he created new programs targeting Walmart shoppers and the Hispanic market, and launched a digital platform to provide marketing partners with integrated solutions. John graduated from the Newhouse School of Communications at Syracuse University, with a BS in Magazine Journalism.
Sam has more than 25 years of experience within the disciplines of finance, accounting, and operations. He has worked with venture-backed companies for more than 12 years either as a CFO or a management consultant. Sam has successfully raised several million dollars in venture funds and private debt for a number of technology firms and has managed several mergers and acquisitions. Sam earned his BS in Finance from Northeastern University and is a CPA.
Kami has 15 years of experience managing complex communication projects and strategies for health plans, hospitals, retail/pharmaceutical organizations, and large employer groups. Kami holds a BA in English from Michigan State University.
Bill leads Linkwell Health's digital and print creative development team. He has over 20 years' experience in consumer publishing with some of the world's top health and wellness brands: Men's Health, Prevention, and Women's Health. Prior positions include SVP, Editorial Director for Prevention and prevention.com; VP, Editorial Director, Rodale International, VP Brand Director, Men's Health; VP New Product Development, Rodale, and founding Editorial Director, Women's Health. He is a graduate of Ohio Wesleyan University with a BA in Journalism and History.
Dr. Katz is a renowned authority on nutrition, weight management, and the prevention of chronic disease, and a recognized leader in patient-centered care. He is a board-certified specialist in internal medicine and preventive medicine/public health. He is the principal inventor of the Overall Nutritional Quality Index utilized in the NuVal™ nutrition guidance program.
Jeff is Founder and Director of the Center for Health Leadership. Prior to joining UC Berkeley, Jeff held senior administrative positions in leading hospitals and medical groups including Partners Healthcare System, Brigham and Women’s Hospital, Bay Imaging Consultants Medical Group, and Alta Bates Medical Center.
Dr. Thorpe is Chair of the Department of Health Policy & Management, Rollins School of Public Health, at Emory University in Atlanta. He also co-directs the Emory Center on Health Outcomes and Quality. He is a frequent advisor to national policymakers on healthcare reform, specifically on alternatives for providing health insurance to the uninsured.
Gene has more than 30 years’ experience bringing innovative solutions to health plans in the United States. That experience has included leading organizations in care management, disease management, medical management software, infusion therapy, and outpatient surgery, as well as offsite clinical care. Business experience has spanned early stage development to running a publicly traded company.
With more than 40 years of experience in managed healthcare, technology, and service industries, Paul brings an extensive background in strategic planning, operations analysis, and general management. His career has included senior executive positions at Anthem BlueCross BlueShield of Virginia (Wellpoint) and ChoiceCare (Humana). Paul has a BA from Bucknell and an MBA from Wharton.
Ken brings healthcare leadership experience ranging from academic analyst to government regulator to health plan and wellness company CEO (Destiny Health, Principal Health Care). He has been involved with management, development, and operation of HMOs, PPOs, and other health delivery systems. Ken has an MPH from the University of Pittsburgh’s School of Public Health.
Alan brings over three decades of global business management and organizational leadership experience from Procter & Gamble, where he held executive positions in North America, Japan, and Europe. Alan also led two start-ups, serving as CEO of Microdyn, a global water purification company, and as COO of dunnhumbyUSA. He received his BS in marketing from Ashland University in Ohio.
Al is co-author of The Next Generation of Disease Management. He is consistently ranked #1 in the field by Managed Healthcare Executive. The Health Industries Research Co.’s 9th Annual Report on the Disease Management and Wellness Industries states that DMPC is “considered the national leader in analyzing care management outcomes.”
Nancy has 30 years’ experience as a marketing and market research executive. As Research Manager at Procter & Gamble, she pioneered numerous research advances and led the global rollout of these initiatives. She has served on the Board of Trustees of the Management Science Institute, the Advertising Research Foundation, and the Tomorrow Fund.
Widely regarded as the father of behavioral economics, Richard is the author of the bestseller Nudge: Improving Decisions about Health, Wealth, and Happiness. He is co-director of the National Bureau of Economic Research project on behavioral economics. Prior to joining the Chicago faculty in 1995, he worked as a research economist for the Center of Naval Analyses.
Alex Finkelstein led Spark’s investments in 5min Media (acquired by AOL), 8D World, Altius Education, Linkwell, peerTransfer, and OnSwipe. Prior to joining Spark, Alex created and sold a number of TV shows and Internet properties. He has held senior positions with several VC firms. Alex has a BA in political science from Middlebury College.
Ben founded Linkwell Health in 2007 with the mission of developing simple, meaningful ways to engage and empower consumers to promote healthier lifestyles. Ben’s 20+ years of experience spans both the healthcare and marketing services sectors, working primarily in start-up and early stage businesses. Ben was Vice President of Sales for 10 years at Imagitas, a marketing services company reaching the new mover market through an exclusive relationship with the U.S. Postal Service. Ben also led ParentSource (a successful couponing and sampling partnership with McDonalds) and DriverSource (a direct marketing program in partnership with state DMVs). Ben’s earlier career was focused on healthcare, working for companies including Stryker Medical (medical devices) and HPR (clinical software). Ben is a graduate of Bentley University with a BA in Marketing.
Chris has spent 25 years as a serial entrepreneur. He co-founded two successful companies prior to investing in Linkwell: On Target Media (a healthcare marketing services company) and Imagitas (acquired by Pitney Bowes in 2005 for $265MM). Chris began his career at Procter & Gamble’s Healthcare Division. He earned a BA from Dartmouth with honors.
Gregg has 20 years of sales and marketing leadership experience in the health and wellness space. His teams have consistently engaged consumers through digital and print, and have served clients through smart partnerships and creative initiatives.
Before joining Linkwell, Gregg was president of Integrated Marketing and Sales and chief marketing officer of Rodale Inc., growing international brands such as Men’s Health, Women’s Health, Prevention, and Runner’s World into category leaders. Gregg earned an MBA from the Stern School of Business at New York University, and a BA from the University of Michigan.
Prior to joining HLM in 1996, Albert was an analyst with FleetBoston’s corporate banking group. He is currently a director of Fieldglass, Interlace Medical, Spinal Kinetics, and Soteria, and was previously a director of Paidos Health Management and American WholeHealth. Albert has a BA from Hobart College and an MBA from Babson College.
Richard Chadderton joined WellPoint in April 2011 and serves as Vice President, Corporate Strategy. In this role, he is responsible for leading the team that develops, enables and monitors the long-term strategic plan for WellPoint as well as leading efforts focused on the development of new businesses that extend beyond WellPoint’s core business models today. In addition he has overall responsibility for WellPoint’s International strategy and China.
Prior to joining WellPoint, Richard was mostly recently Vice President of Corporate Strategy at Pfizer Inc and previously served as Vice President of the Portfolio & Decision Analysis Group at Pfizer Inc. In these roles he was responsible for Corporate Strategic planning as well as providing portfolio management and resource allocation support across the enterprise. Before Pfizer, Richard trained in Medicine and Surgery in the UK, is a Fellow of the Royal College of Surgeons and holds an MBA.
COMPANY OVERVIEW:
Linkwell Health is a transformative product development and marketing services company that is dedicated to improving Health and Wellness in America. We create and operate an expanding suite of innovative and powerful tools (direct mail, web, email, mobile and social) that connect Consumers, Health Plans, Retailers and Brands. Our unique programs help consumers set simple, achievable goals that lead to positive lifestyle changes, while building awareness, trial and brand loyalty for our clients. We are a rapidly growing, entrepreneurial, venture-backed company with offices in New York City and the Boston area that is looking to further expand its team of exceptional professionals.
JOB RESPONSIBILITIES:
Senior Editor (New York Office)
Linkwell Health seeks a senior editor for its growing print and digital content creation needs.
Specific tasks
• Write and edit health and wellness content for print and digital audiences
• Build and track schedules for editorial projects
• Work closely with partners to ensure communication on key issues
• Drive creativity in content and in format by developing a constant flow of ideas and conceits for consideration
Requirements
• 5 years experience as writer/editor of health and wellness content for print and/or digital commercial properties
• Experience creating consumer facing online and mobile products
• Experience managing young staff members
• An ability to adapt and contribute in a fluid, fast paced, environment
• Further develop and maintain high editorial standards
• Keen attention to detail and the ability to work independently
• Bachelor’s degree
Contact
Please send cover letter and resume to: jobs@linkwellhealth.com
COMPANY OVERVIEW:
Linkwell Health is a transformative product development and marketing services company that is dedicated to improving health and wellness in America. We create and operate an expanding suite of innovative and powerful products (direct mail, web, email, mobile and social) that connect Consumers, Health Plans, Brands, and Retailers. Our unique programs help consumers set simple, achievable goals that lead to positive lifestyle changes, driven by top-notch content and products that make it easier for Americans to be healthier — while saving them time and money as well. We are a rapidly growing, entrepreneurial, venture-backed company with offices in New York City and the Boston area that is looking to further expand its team of exceptional professionals.
JOB RESPONSIBILITIES:
Digital Project Manager (New York office)
Linkwell Health seeks a project manager for its growing suite of digital products.
Specific tasks
• Communicate clear project requirements and specifications to tech resources
• Build and track development schedules for product releases
• Manage key deliverables from both technical and creative teams
• Lead product QA periods, consolidating feedback from key constituents
• Own project queue, prioritizing workload to maximize efficiency and speed to market
• Help evaluate and select vendors when appropriate
Requirements
• 3+ years experience in digital projects
• Experience creating consumer facing online and mobile products
• Experience managing multiple vendors and agencies
• An ability to adapt and contribute in a fluid, fast paced, environment
• Keen attention to detail and the ability to work independently
• Bachelor’s degree
Contact
Please send cover letter and resume to: jobs@linkwellhealth.com
