SilverSneakers.com/blog recognized by the Content Marketing Awards for editorial and social media excellence
NEW YORK – August 7, 2018— Linkwell Health, the leading technology-enabled digital content marketing company focused exclusively on healthcare, and Tivity Health Inc., the leading provider of fitness and health improvement programs for older adults, were selected as finalists in the Content Marketing Institute’s 2018 Content Marketing Awards. SilverSneakers.com was honored in two categories: best overall editorial (digital) and best use of Facebook in content marketing.
Tivity Health partnered with Linkwell Health to build a digital content marketing strategy that would establish SilverSneakers as the number-one fitness and health authority for active adults ages 60 and older. In less than two years, Linkwell has more than quadrupled the website visits and Facebook likes for SilverSneakers. The continued success is the result of building a world-class editorial destination at silversneakers.com/blog. By combining study-based, expert-backed service journalism with social media expertise and creating a dynamic publishing rhythm, Linkwell continuously drives awareness, engagement, and excitement year-over-year.
This is the second time the SilverSneakers program has been recognized for digital content marketing excellence. In December, the program won Best Overall Content Solution at the 2017 Pearl Awards.
“Our mission was to establish SilverSneakers as the voice of senior fitness and health,” said Chris Hessler, CEO of Linkwell Health. “By leveraging a 360-degree digital content strategy that uses quality content to engage consumers on their terms and meet them where they are, SilverSneakers now owns that conversation. We are excited to partner with Tivity Health on this important digital engagement program and we look forward to pushing the boundaries of success every year.”
The Content Marketing Awards, produced by Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world. The awards recognize excellence in all aspects of content marketing, from strategy to distribution, and from editorial to design. This year, more than 1,100 entries competed for consideration.
About Linkwell Health
Linkwell Health creates world-class editorial, marketing, and technology solutions to help health plans and health services companies better engage consumers. The company designs, develops, and delivers its best-in-class health and wellness content across all platforms: web, email, mobile, social, video, and print. Linkwell Health’s solutions drive empowerment and engagement for clients, while simultaneously educating and inspiring consumers to own their health. For more information about Linkwell Health, visit www.linkwellhealth.com.