NEW YORK, NY – April 17, 2017- Linkwell Health, a technology-enabled content marketing company serving health plans and wellness companies, is proud to announce Jeffrey F. Rayport as a member of the Board of Directors.
Jeffrey currently serves on the Faculty of the Harvard Business School in the Entrepreneurial Management Unit, where he teaches in both MBA and Executive Education programs. He taught the first ever e-commerce class at Harvard in 2000 and coined the term “viral marketing”. He was also Founder and Managing Partner of MarketspaceNext LLC, a digital strategy and advisory firm with a focus on new business opportunities enabled by emerging digital technologies. Rayport is a co-founder and faculty member of several corporate universities, including at Omnicom Group (NYSE:OMC); Bertelsmann AG; and Amgen (NASDAQ:AMGN)
Through his tenure, Jeffrey will support Linkwell’s digital member engagement objectives with its customers – health plans and well-being improvement companies – using the latest digital technologies.
“Managing consumer engagement in the Digital Age is a moving target and the need to adapt quickly to the changing environment is acute. Linkwell offers deep expertise to stay ahead of the curve,” said Rayport
“Jeffrey is a pre-eminent thought leader in the digital consumer engagement space and we are excited to welcome him to Linkwell's Board of Directors,” said Chris Hessler, Linkwell’s CEO. “We believe his strong experience, especially around building digital marketing capabilities, will be extremely valuable as Linkwell continues to grow.”
“I admire Linkwell Health for its innovative and fresh approach to digital content marketing and I’m honored to be joining their Board,” said Rayport. “Linkwell creates tangible value for their customers and achieves real results by making Americans healthier. I have tremendous respect for Chris and the other Board members, and I look forward to working with them.”
About Linkwell Health
Linkwell Health creates world-class editorial, marketing, and technology solutions to help health plans and wellness companies—no matter their size—better engage their customers. We design, develop, and deliver our best-in-class health and wellness content across all platforms: web, email, mobile, social, and print. Our solutions drive engagement and activation for our clients, while simultaneously educating and inspiring consumers to live healthier, happier, fuller lives. For more information about Linkwell Health, visit www.linkwellhealth.com.