Engage Your Hard-to-Reach Populations: A Guide for Health Plans
No matter how great your message, if no one is listening, you’re wasting your time.
Call it the Great Health Care Paradox: Populations that are hardest to reach are often those who’d benefit most from the messages you’re trying to send.
So how do you actually connect the dots between hard-to-reach populations and health tools and services? Trying to solve population-specific challenges with a one-size-fits-all solution isn't the answer. But there are some hard-won insights to be shared when it comes to connecting with traditionally hard-to-reach groups and with the right content strategy, you can reach, deeply engage and motivate them to act as well.