Engage new members and establish a trusted relationship

Partner’s Goal
Improve the experiences of new-to-plan members, as well as increase awareness and utilization of key services and benefits.

Our Solution
For this regional partner, Linkwell established an editorial strategy to build consistent touchpoints, mapped to defined content pillars to better engage and build trust with this new audience. Content was published dynamically across print and digital channels to reach members at the right time, with the right content.