Personalize condition management communications to drive behavior change

Partner’s Goal
Reduce the complexity of a condition management program — one that includes multiple employer groups, multiple conditions and risk levels, and custom content.

Our Solution
Linkwell improved member empowerment and engagement by shifting the content strategy from a clinician-to-patient communication to a service journalism tone (a more peer-to-peer one), and personalizing the content based on high/low risk profiles for diabetes, heart, COPD, and asthma. In addition, we helped this national plan move to a dynamical publishing rhythm across digital channels, which result in better engagement and cost savings.