Personalize condition management communications to drive behavior change

Partner’s Goal
Reduce the complexity of a condition management program — one that includes multiple employer groups, multiple conditions and risk levels, and custom content.

Our Solution
Linkwell improved member empowerment and engagement by shifting the messaging strategy from a clinician-to-patient approach to a warmer tone rooted in service journalism as well as personalizing touch points based on high/low risk profiles for diabetes, heart, COPD, and asthma. In addition, we helped this national plan move to a dynamic publishing rhythm across digital channels, which result in better engagement and cost savings.

 

---