The SilverSneakers.com blog is recognized by the Digiday Content Marketing Awards for successfully promoting fitness and health to seniors
New York, NY – May 5, 2020 – Linkwell Health, an award-winning digital content marketing company, and Tivity Health® a leading provider of nutrition, fitness, and social engagement solutions, were named finalists for Best Branded Content Site – B2C in this year’s Digiday Content Marketing Awards. This is the fourth time Linkwell Health and Tivity Health have been recognized for their collaboration on the SilverSneakers® blog.
SilverSneakers is the nation’s leading community fitness program designed specifically for seniors, it promotes better health by providing members with regular exercise and social opportunities at more than 17,000 locations nationwide and through its digital channels—all at no cost to them.
In 2017, to drive awareness, engagement, and activation, the company partnered with Linkwell Health and Bill Phillips, the National Magazine Award-winning former editor-in-chief of Men’s Health, to build a world-class editorial destination at silversneakers.com/blog and to amplify SilverSneakers’ position as the number-one fitness and health authority for older adults.
The SilverSneakers blog continues to be a reliable and trusted destination for older adults for not only fitness-related content, but also stories that go beyond fitness—such as eating well during quarantine, coping with social isolation, and time-sensitive coronavirus information. Being a trusted source of information has never been more important than it is in the coronavirus age. Also important is being able to pivot your content strategy during a time of rapid change—and to meet your audience wherever they are—blog, video, email, social, and more.
“Our long-standing relationship with Linkwell Health allows us to stay engaged with our SilverSneakers members by providing health resources and content to help them stay socially connected, physically active, and virtually engaged during a time of rapid change,” said Joe Ahn, Vice President, Marketing for Tivity Health. “Our mission to improve the health and well-being of the senior community has never been more important, and we will continue to work together to positively impact and meet our members’ needs in these uncertain times.”
“We work with health plans and health services organizations every day to create effective, accurate, and empathic communications to get consumers, especially older adults, to take health-related actions,” said Nathan Adams, Linkwell Health’s CEO and President. “We’re honored to partner with Tivity Health, and to be recognized, for creating an award-winning editorial destination where seniors can find potentially life-saving information wherever they are and whenever they need it.”
The Digiday Content Marketing Awards recognize companies and campaigns that have seized challenges, created opportunities and continuously used content to modernize media and marketing. Judges evaluate brands on four criteria: innovation, creativity, consumer value and results. Over the years, the awards have honored leading work from brands, agencies, publishers and tech providers, including Verizon, Amazon and Disney. This year’s winners will be announced at an awards gala, with further details still to be determined. See a full list of finalists here.
About Tivity Health, Inc.
Tivity Health® (Nasdaq: TVTY) is a leading provider of healthy life-changing solutions, including SilverSneakers®, Nutrisystem®, Prime® Fitness, Wisely Well™, South Beach Diet® and WholeHealth Living®. We are actively addressing the social determinants of health, defined as the conditions in which we work, live and play. From improving health outcomes to reversing the narrative on inactivity, food insecurity, social isolation and loneliness, we are making a difference and are transforming the way we do health. Learn more at www.tivityhealth.com.
About Linkwell Health
Linkwell Health is the only digital content marketing and consumer engagement company focused exclusively on healthcare, helping clients connect with and empower their consumers to take control of their health. Linkwell creates transformative, actionable content and omnichannel content marketing solutions to help health plans and health services organizations engage consumers in real-world health conversations, while building trust and brand affinity. Linkwell’s proven approach establishes its clients as thought-leaders and authorities on health and wellness information by delivering content that inspires target audiences to take action. Learn more at www.linkwellhealth.com.