NEW YORK – March 1, 2018 – Linkwell Health, a leading content engagement company serving healthcare organizations, today announced the appointment of Kathleen Ellmore to its Consumer Marketing Advisory Board.
In her role as Managing Director at Engagys, Kathleen helps healthcare enterprises better engage their customers, patients, and members. A healthcare consumer engagement expert, speaker, and author, Kathleen is deeply skilled in behavioral health segmentation and targeting; consumer journey mapping and research, as well as executive workshops focused on branding, positioning, strategy and vision. Prior to co-founding Engagys, Kathleen led Engagement Sciences for Welltok Engagement Services (formerly known as Silverlink Communications). She spent most of her career in the consumer marketing world, working for Digitas, General Mills and Procter & Gamble.
“Kathleen brings an invaluable amount of healthcare and consumer marketing experience and best practices to our board and to our customers,” said Chris Hessler, Linkwell’s CEO. “Her passion and enthusiasm for applying proven consumer marketing principles to healthcare is contagious and we are thrilled to welcome her to Linkwell’s Consumer Marketing Advisory Board.”
“To motivate consumers and drive behavior, you need to focus on what is meaningful to them, which is no different than retailers motivating consumers to purchase their favorite brand. The power of words is unmeasurable,” said Ellmore. “Linkwell is poised to reimagine how health plans connect and engage with their members by creating content that strikes an emotional connection, compels them to action and inspires members to own their health. I’m excited to join the board at a time when the industry is ready to embrace the consumer marketing methodologies that manufacturers and retailers have practiced for decades.”
Ellmore joins an esteemed group of brand and consumer marketing veterans that have been brought together to form the Consumer Marketing Advisory Board. Members come from top consumer brands including: Procter & Gamble, Dunkin Donuts, and Ford Motor Company. Linkwell formed the board to help advance consumerism in healthcare. The board serves a critical function by providing a platform for members to share their expertise, best practices and strategies to help Linkwell clients achieve their consumer engagement goals. A full list of members can be found here.
About Linkwell Health
Linkwell Health creates world-class editorial, marketing, and technology solutions to help health plans and health services companies better engage consumers. The company designs, develops, and delivers its best-in-class health and wellness content across all platforms: web, email, mobile, social, video, and print. Linkwell Health’s solutions drive empowerment and engagement for clients, while simultaneously educating and inspiring consumers to own their health. For more information about Linkwell Health, visit www.linkwellhealth.com.